Life insurance provides financial security to the family of a policyholder in the event of his/her death this is the most popular insurance policy, as most people want to ensure that their family members remain financially secure in the event of their death. To find out the socio economic profile of the insurance investors to identify the customer preference towards life insurance policies of maxnewyork life insurance to analyze the strength and weakness of the life insurance policies of maxnewyork life insurance.
4 life insurance consumer purchase behavior over the past five years, the individual life insurance industry has experienced slowed growth in the face of. 4 to study and rank the factors responsible for the selection life insurance as an investment option 5 to offer suggestions for popularizing life insurance among the pubic at large hypothesis 1 age and income has no significant impact on the customer life insurance investment decision 2.
August 2008 in their paper titled customer perception on life insurance services: a comparative study of public and private sectors, well explained the importance of quality services and its significance in raising customer satisfaction level.
The policyholders’ preference and satisfaction towards life insurance corporation of india’s policies mrvmurugeshmcom,mba,mphil,set,(phd), assistant professor, department of commerce (rm), psg college of arts and science, coimbatore – tamilnadu 641014, india. Insurance policy or what are the factors plays major role in buying behavior of consumers towards life insurance policies key words: buying behaviour, perception, consumer’s preferences, brand loyalty.
This research paper is based on the customer satisfaction towards life insurance corporation of india (lic), because customer satisfaction is the back bone for life insurance corporation of india (lic) in future progress for business progress and expansion to serve costumer is not the. “a study on consumer perception about life insurance” to know about brand awareness of ing vysya life insurance and customer’s preference about ing vysya life insurance conduct market survey on a sample selected from the entire population and derive opinion on that research perception and consumer behavior of the people toward.
Customer preference towards life insurance acceptability of life insurance by indian customers introduction in india insurance is a flourishing industry, with several national and international players competing to excel. Reshaping life insurance distribution models to satisfy criteria across each stage of the customer lifecycle involves a deep data-driven understanding of emotional responsibility drivers across life events.
Agents and customer services in the success of life insurance business m rajkumari (2007) in the paper titled “a study on customers' preference towards insurance services ” examined the awareness, satisfaction and preferences of customers towards various insurance services. Customer attitude towards product of hdfc standard life insurance submitted by, sandhya mba – semester iii (session 2009-2010) chapter: 1 introduction of the study introduction of the study in my research i have tried to find out what the customer attitude towards the product of hdfc standard life insurance. 3 hillier (2003)” brand preference and customer satisfaction in insurance “journal of retailing and consumer ser vice, vol15, no 1 pp52-62 4 joseph david (2003)free press, new york 5.