The role and influence of mass media mass media is communication—whether written, broadcast, or spoken—that reaches a large audience this includes television, radio, advertising, movies, the internet, newspapers, magazines, and so forth universal education: growth and function relationships in middle adulthood relationships in older. Mass media is a vehicle to transmit cultural norms, values, rules, and habits consider how you learned about what’s fashionable in clothes or music mass media plays a significant role in the socialization process. The four functions of mass communications are: surveillance, correlation, cultural transmission and entertainment in many ways, the four functions of mass communication are still relevant and transferable to contemporary media surveillance of the environment mass communication exists to observe and inform.
Some of the main functions of mass media are to provide the general public with news, help people socialize by getting them accustomed with a country's customs, including its politics, culture and forms of entertainment, allowing political leaders to have a public forum to share their ideas and to. Functions of mass media we know that mass communication is a process of disseminating messages to a large number of audiences through some forms of technology a t a time and s ome forms of technology used to disseminate messages is the mass media.
From muckraking early in the century to today's investigative reporting, an important function of the mass media is to bring to the attention of the american people evidence of corruption, abuse of power, and ineffective policies and programs. By g a donohue, p j tichenor and c n olien mass media functions, knowledge and social control a macro-system position is developed that treats mass. The mass media is a diversified collection of media technologies that reach a large audience via mass communication the technologies through which this communication takes place include a variety of outlets the most important function of newspapers is to inform the public of significant events local newspapers inform local communities.
Functions of the mass media: though there are two main functions of mass communication, which are overt and latent functions of communication, six specific functions of the mass media could be identified here these are: 1surveiance of the environment this is the collection and distribution of information within and outside a particular environment. 152 functions and theories of mass communication previous next learning objectives identify key functions of the mass media which function of mass media (information, interpretation, instructive, bonding, or diversion) do you think is most important for you and why which is most important for society and why.
- definition, types, influence & examples mass media is the means used to communicate to the general public in this lesson, you will learn the different platforms for mass media and the influence. Agenda-setting theory describes the ability [of the news media] to influence the importance placed on the topics of the public agenda with agenda setting being a social science theory, it also attempts to make predictions.
System, the more likely mass media within that system are to confine themselves to the distributive aspect of system mainte- nance the corollary is that: the more differentiated and pluralistic the system, the more likely mass media are to perform a feedback-control as well as a distributive function. The transmission of values is a subtle but an important function of the mass media it is also called socialization function our society is portrayed in the mass media and by seeing, watching or reading this people learn which are the important values.